CARL's CITE | CO Graphic

“CARL’s CITE | CO Graphic” now having a home in the WWW!

2011-11-27T18:50:00.000-08:00

After such a long while, I have finally reclaim back the “www.carlscite.com” domain from the illegal parkers, and having some renovation done for relaunch! Please drop by to visit to have a browse, and please do not hesitate to put forward any enquires towards my work. They’re there for your viewing and comment.

Regards,
Carl ONG.

Magazine Layout Design – “ChungWah Magazine” Vol3, Nov 2011

2011-11-06T18:36:00.000-08:00

Another issue of ChungWah Magazine that got done under my wings. This issue had been a success to promote the core service of ChungWah association – Age Care and Community Service.

Many more new sections and columns were introduced in this issue, which had given me more areas to explore the layout variation. It is proven the quality of this magazine from the respond received from the readers, in terms of content and the quality of the magazine.

There had been plans made to put forward this magazine from a members only subscription, to the general public whom can now purchase the next issue on news stand. This had been a great leap forward in terms of editorial and of course, more challenge for me to improve the visual design of the magazine.

If you wish to take a peep of my work, you may download the copy of the magazine in PDF from here.

The next issue will be release in January, packed with more information and visual design challenge that had been accomplished, so stay tuned.

Check out my work too on previous issue of
ChungWah Magazine – Vol 2, September 2011.

Magazine Layout Design – “ChungWah Magazine” Vol2, Sept 2011

2011-09-07T18:37:00.001-07:00

I had been lucky enough being appointed as the Visual Designer and translator of this magazine, working closely with the Chief Editor on this 80+ pages magazine for ChungWah Association of Western Australia. Of the leading ethnic based society that just had their centennial celebration last year. Potentially this magazine would reach to their members and general public of Perth, especially the Chinese community.

It's indeed a challenging works to race with time, tasting the quick pace of a magazine production. Looking forward to the next issue with more challenging content to work on.

The magazine is now available online in PDF form for download, please click here to view it.

Catalogue Design - "WineX", 2011-2012

2011-08-03T00:50:00.000-07:00

This is a 28 pages catalogue design for a local company “WineX” – wholesaler for bar and wine accessories.
The catalogue features a range of products that being categorised in various sections for ease of reading. The feature pages incorporated to demonstrate how a product function to engage more attention from its readers. Providing a break on its standard stock-list layout.

The overall layout designed were given a lift from the earlier years work, and still in beat with the company's corporate style. The new product layout also in aim to engage attentions, not just only a ordering-list.

You may have a quick peep of it’s PDF form from here.

Business Card Design – “INCOMMAND”, July 2011

2011-07-22T01:56:00.000-07:00

Business card layout design for a mate, who recently just start his own business – “INCOMMAND”.
The initial minimalist idea were implanted by the business owner, Mr. Andrew Seinor, and came in to put his idea into this production-ready files.
It had been a great pleasure to work with Andrew for this quick turn-around job.

Magazine Adverts - "jutebags", 2011

2011-07-21T11:18:00.000-07:00

This is an A6 size adverts that is going to be featured in APPA Convex 2011 Program Magazine. The layout was depicted from the existing layout, colour and font style of the website and other collateral items, such as its business card.
The layout design were based on 3 shade of green, derived from the product “Jute Bag” itself made from all natural bio-degradable material. As part of the connotation to put forward the idea of environmentally friendly and recyclable items as Jute Bag had been.
Three similar but different Jute bag’s product shot had been featured to demonstrate the versatility of its being brand-able easily for merchandising usage.

Wedding / Reception invitation, 2011

2011-05-05T20:50:00.001-07:00

Another self directed project to create a wedding and receiption invitation for a good mate’s wedding.

The design were based on given information from the couple: their favourite color and intend graphic elements (the tree).

The design had put forward to prepare for print, but due to the overseas printer constrain they have to take the pick from the given template.

But afterall, it is still a good practice work to add into my portfolio collection.

Magazine Layout, 2011

2011-05-01T00:34:00.000-07:00

I guess for most print designer, there’s an irresistible desire to design a magazine cover. My dream job would be working for a well-known magazine publisher as their layout designer, but as said… it’s only a dream. The enormous stress that a designer in a publish-house having to bear is unbelievable.

These is just a tryout that I did as part of my design-practice (having to sharpen your tools sometime), trying to design a cover and a internal spread for a magazine. It is based on one of the oldest Malaysia base Man’s Fashion Magazine that I like, and recently it had seem to be decline in its design flair and content that thus attract subscribers.

iiCommunicate

2011-04-06T10:49:00.001-07:00

iiCommunicate is a monthly internal newsletter for iiNet, highlighting the news and events of the business to it’s 2000 stuff around 5 locations.

The content of this publication were contribution from various departments ranging from engineerinng, marketing, customer service front, as well as contribution from individual staff on light-reading material (such as recipe and travel journal). It was a 15-page PDFs that evolved to a 40-60 pages eletronic publication.

The pages are mostly individually designed, apart from themed sections that highlight the relevency of the contents. This project had been constantly a challenge due to the short turn around time to produce a ‘full-volume’ electronic magazine as such.

Product Catalogue - "Acerack", 2006

2011-03-02T16:33:00.001-08:00

This was a layout task to produce a product catalog for Ace Rack for it’s Australia & New Zealand market. It was a project start from scratch, involve working closely with copy writer and photographer, also other designers for this 31-pages brochure. Heavy photoshop works thus involved in this project to eitch the product image, as well as touching up on the product images.
The cover concept was based on the geometric shapes derived from it’s corporate logo. Spot varnish is introduced on the cover for a professional finish. This had full filled the intital requirement of this task to be product focus, with a clean and easy to read layout.

iiNet BoB Packaging

2011-02-26T21:42:00.001-08:00

Packing design for BoB^TM, a wireless modem with VoIP design exclusively for iiNet. I was involved in the design of the packaging, but resulted in the simplest form of plain black packaging with ‘BoB’ mentioned in the centre. The packaging include the box for the modem and the VoIP handset, together with a cardboard sleeve with gross finish to enclose both items. This is also part of the branding exercise for ‘BoB’ for it’s marketing campaign, portraying it as a desirable items (black is elegance).

BoB^TM User Manual

As part of the BoB^TM Branding, the user manual of BoB^TM is also done within the same design style. It was one of my challenging task to create a better PDF browsing experience for a manual, that allowed both on-screen and print-out conveniences. The PDF created is pressed onto the start-up-disc, with interactive links to all relevant pages / site.

The following are the screen shot from the PDF, (From Top Left: Front Cover, Content Page, Leader Page, Glossary Page, Back Cover)

An online copy of the PDFs can be found here (approx. 15.5MB), please feel free to experience the browsing conveniences made available on this PDF.

Campaign Design - Westnet Special Agent, 2010

2011-02-02T22:10:00.000-08:00

This is a sales campaign among Westnet Agent (Reseller) that includes a A3 poster and a DL monitor card. They are distributed to all Westnet Agent throughout regional WA, Queensland and NSW in remind the about the sales campaign and awards to be won.

The DL monitor is to be stick by the side of the computer monitor, highlighting the campaign details, as reminder.

Westnet Satellite Direct Mailer

2011-02-01T21:46:00.000-08:00

A post-card size direct mailer for Westnet to promote their Satellite product in regional area of WA, Victoria, Queensland and New South Wales. The design include a customised flip-over-tab on the right hand side of the DM piece, open to reveal the list of “hot new plan”.

iiSeek

2011-01-31T21:41:00.000-08:00

iiSeek is a single page newsletter that published fortnightly to highlight the HR events, include internal vacancies information or staff promotion.

It is published as a hyperlinked PDF document and emailed out to the staff base, hence the design mimics a website layout with tab to be clicked on.

Westnet Newsletter

2010-12-17T21:07:00.000-08:00

This is a monthly regular job for me for the past 3 years, creating newsletter for Westnet customers. I work closely with an editor and partially contribute to the content.

The image shown here is the December 2010 version, which include a paper-craft project by me in conjunction with the festive season.

You may visit the archived of this newsletter here.

Corporate Branded Paper Craft (Westnet, 2010)

2010-12-16T21:10:00.000-08:00

A little ornamental paper-craft item created for Westnet Newsletter - December 2010 version.

You may download the print-able PDF from here.

Pasta Packaging Design

2010-10-30T00:09:00.000-07:00

It's another mate's job - a pasta packaging for "Chiattuccini", an omega3 enriched ingredient to conventional pasta and it's also high in fiber. It's a hexagonal paper tube, with each end secured with a sticker. The opening of the tube in each end also provides the user a quantity measurement of 'one serve', as the dried pasta sticks being pour out from the opening. Small circular window on the body of the package allows you to view the actual texture and color of the pasta, as compare to the illustrate "Chia" image that being used on the outside of the packaging. It's now only a draft concept copy and more finalized adjustment to come.

Slatter Constructions Tender Submission–Tender Folder & CD Label

2010-06-02T00:54:00.000-07:00

This is a cover design in A4 size together with the matching CD lable for a tender submission. This had been one of the regular jobs that comes along with a quick turn around time.

Western Australian Transport and Logistic Awards 2009–Application Brochure

2009-11-01T00:42:00.000-07:00

This was a job done a while ago, preparing a brochure for the “Western Australian Transport and Logistic Awards 2009“. It is more of a layout design job, with placement of logos.

This job involves a quick layout design, image montage (logo etching), typeset for the content. This had been a typical design piece to demonstrate my skill in a short turn-around design job.

Natures Brilliance - Willi Laufmann Photograph, 2009

2009-06-07T10:11:00.000-07:00

This task is to create a website that tailored to the need of the client, a photography enthusiast that would love to share his works with his mates from all over the world. This website is created based on the given requirement, which is differ from conventional photo gallery offered by set template available online.

You may visit the website now at "www.willilaufmann.com", but considering that there are still work in progress with the updates from this task.

Par Excellence Website, 2009

2009-04-03T14:52:00.000-07:00

Please visit Par Excellence to view the actual page.

This site is created using the frame system, in-incorporating flash buttons for navigation. The design color tone is based on the given business cards, with existing corporate color and style to be taken from. The client decided not to display any image apart from the initial layout design, as based on audience requirement for their service.

Ti Produce Marketing, 2009

2009-03-03T15:01:00.001-08:00

This had been a job for my housemate, which I'd enjoy exploring the colorful journey of handling all the image of the fruits.

As it's a relatively young company, it'd been the request to add on some interesting elements, such as the mouse trail of fruits when browsing, and the shower of fruits banner on the landing page.

Please visit Ti Produce Marketing for the actual browsing experience of the site.

My Privilege Book, 2009

2009-02-08T21:39:00.000-08:00

“ivoqconcept” is a company that established by a bunch of young entrepreneurs from my hometown, taking the high-flyer life styles into people of their social class, the medium to high earners. “My Privilege Book” is one of their products that I’ve the honour in taking part at their promotion job, and it’d been a quick job for me over my vacation back in Malaysia. With given guidance and instruction, I had work on a banner, a poster and a flier concept that had eventually put into print.

Event Flyer, 2008

2008-10-12T00:26:00.000-07:00

This is an event flyer for WA Orchid Spectacular 2008. It's a single sided A5 flyer, containing all essential details about the floral exhibition.

Recipe Card, 2008

2008-05-12T00:38:00.000-07:00

These are the two A6 recipe cards for “Australian Sweetheart” strawberry campaign in Asia, for Ti Produce Marketing Pty Ltd. They are recipe card that presented on over the point of sale, allowing customer to grab a copy while shopping for a punnet of strawberry.

Big Bowl Noodle, 2007

2008-04-16T21:30:00.000-07:00

This was a corporate logo done back in 2007. The logo was developed upon the client request, in terms of colour, look and feel. The logo and the the selected theme had been resonance onto the business cards, signage, uniforms and even been mention on the shop-front design for it’s franchise.

Mobile Universe, 2006

2008-04-04T11:03:00.000-07:00

This is a quick job for a mate. He needed a new business card and had tried himself to design a layout, until seeking me for further design assistant.

This piece of design not only to present the contact details of the business personal, but also to demostrate it's associated telecomunication company. hence to incorporate the idea drived from the busines name "Mobile Universe", here comes the design.

My friend was pretty happy with this design, an no further amendment required before he sent it to print.

Clysdale Limo Service Stationary Range, 2007

2008-04-04T10:55:00.000-07:00

This is one of the earliest job that I did to create a logo for a horse-pull cart limo service that based in York, a country town in the north of Perth.

The design process had taken a fair while before the client had settle down with a direction to head to. After that it's only a matter of layout wise design to place the logo onto the stationary range.

This project had given me an opportunity to explore my illustration skill as well as it's the first fee-paying logo design job since I start doing freelancing.

Ti Horticultural Business Card, 2006

2008-04-04T10:49:00.000-07:00

This project is to design a business cards based on a given logo. This is a company of a friend, who does willing to give me a try on. The design was simple to maintain the professionalism of the business, but also adding hints to remind the audience of this piece about the industry.

Panel are used to give the over all layout a strong base, which often appear in my design for corporate items.

This business card are done upon the request of clients, and it had turn out to be a piece of work that I does agreed with....not in the flair of design, but it's functionality.

Quee Doll Design, 2006

2008-04-04T10:39:00.000-07:00

This is one of the self direct project. It is to design a personalized Quee Doll as collectible items.

Many had goes to the extend of designing it based on the in trend design, usually based on street or pop culture, or even dress it to mimic a certain character. But I still stayed on the same path of my style, with the flair on Asian influences. It wasn't a successful assignment, but it was one of my favorite that demonstrate my personality.

The floral pattern was derived from Orchid, and with the selection of high contrast between the purple and black background, the Quee doll had become an alternative canvas for such artistic expression of the pattern. It is often seems on fine China where floral pattern are often used to decorate the surface.

Mid Autumn Festival Poster, 2004

2008-04-04T10:28:00.000-07:00

This poster was done with a limited amount of time, by just using Adobe Photoshop. I belive the main focal of this poster is thet "centralized" text. The fairly and the moon draws the attention towards the centre, the rest of the text compliments the design, also providing essesntial information for the promoted event.

Thought to many it might just a piece of naive work, but till today, I still find that serve it's purpose well.

Pasar Malam Poster, 2006

2008-04-04T10:08:00.000-07:00

This project was to create a series of promotional items for the multicultural week of Curtin University. This poster was among the lot that demostrate my style the most.

As literally the word "Pasar Malam" (Night Market) was taken from the "Malay" words, I had incorporate most of the Malay influence into it. Clearly you could see that it was based on a "batik" (Waxed outline and coloured dyed)pattern. Incorporating also the selection of the "evening colour" to represent the usual time that it took place.

The name "Pasar Malam" had also been translated into different language and placed as a watermark shadow, it is to show the divers cultural that a night market would be.

City-Mart Oriental Merchant Business Card Design, 2007

2007-06-05T22:08:00.000-07:00

This is a business card was developed based on the given logo. It was a last minute job from the business owner, an elderly friend of mine. The turn over was quick and the client been very happy with the result. This project was then terminated as the business resolved for a cheaper solution for it’s business card.

Buddha Birthday Festival Poster, 2007

2007-04-11T21:53:00.000-07:00

A poster design for an annual event took place every April, by a local religious organisation. It’s a community fair alike event, to celebrate the birth of Buddha (Vesak).

The design of this poster were based on a given colour theme, and Buddha image had been the focal point of design. It’s required to show as much activities took place on the event as possible, hence a montage of activity image had been used.

A poster is always a challenging design task, as a designer are required to incorporate logos and sign from various parties, together with placement of texts and imagery, leaving no rooms for breathing space.

Lunch Box Design, 2006

2006-04-11T21:38:00.000-07:00

This were one of my self directed assignment. A lunch box design based on minimum material use, for a chain supermarket.

The design is done with multiple die cut and does not require any adhesive to form the box. It can easily be flatten into a single piece and recycled.

Album Cover Design, 2006

2006-04-10T22:33:00.000-07:00

This is a self directed assignment to create an Album cover for HOT HOT HEAT.

The design were mearly playing on the colors, as well as using the die-cut technic for the booklet. Buttons were designed as part of the merchandising.

Polo-T Design, 2006

2006-04-09T22:41:00.000-07:00

This were a task to design a volunteer Polo-T for Curtin Multicultural Week 2006, as being part of the design solution package.

The logo were in use as part of the design elements, with a twist. It’s placed on the left bottom corner, on the shoulder and the back of the neck for high visiblity.

Calender Bookmark, 2006

2006-02-28T21:15:00.000-08:00

Three variation of calender bookmark design for 2006 Curtin Multicultural Week, an event to celebrate cultural diversity in Australia. This is considered a direct mailer design as it is handed directly to the consumer end.

The bookmark share a common back of a calender, with variation on the front: the first is an artwork piece demostras the reach of the common goal, second is the feast of all cultural relevency to food, and the last one showcase the different faces of Ausralia.